Nov
25
Report: Charting Our Water Future
November 25, 2009 | Posted by Michael "Aquadoc" Campana
1 Comment
I’ve been getting emails from McKinsey & Company announcing the report, Charting Our Water Future, that was unveiled on 23 November 2009.
Here is a video of the presentation.
The report is the product of something called the 2030 Water Resources Group.
Charting Our Water Future is a report of the 2030 Water Resources Group, which was formed in 2008 to contribute new insights to the increasingly critical issue of water resource scarcity. Members include McKinsey & Company, the World Bank Group, and a consortium of business partners: The Barilla Group, The Coca Cola Company, Nestlé SA, New Holland Agriculture, SAB Miller PLC, Standard Chartered and Syngenta AG.
Interesting cast of characters – a consulting firm; then heavy on ag, food, and beverage; chemicals; a bank; and the World Bank.
Note the part about ‘contributing new insights’.
Here’s the report’s blurb on the WWW site:
Growing competition for scarce water resources is a growing business risk, a major economic threat, and a challenge for the sustainability of communities and the ecosystems upon which they rely. It is an issue that has serious implications for the stability of countries in which businesses operate, and for industries whose value chains are exposed to water scarcity.
Charting our water future: Economic frameworks to inform decision-making shows that while meeting competing demands for water will be a considerable challenge, it is entirely possible to close the growing gap between water supply and demand. This report provides greater clarity on the scale of the water challenge and how it can be met in an affordable and sustainable manner.
The report offers case studies from four countries with drastically different water issues, which will collectively account for 40 percent of the world’s population, 30 percent of global GDP and 42 percent of projected water demand in 2030: China, India, South Africa and Brazil. The report’s methodology identifies supply- and demand-side measures that could constitute a more cost effective approach to closing the water gap and achieve savings in each country.
Here are the Executive Summary and the entire report.
I’ve got a couple of long plane trips coming up soon; think I’ll bring this along – all 200 pages (almost) of it.
Time for me to rest now.
“One man’s urine is another man’s drinking water.” – Unknown
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